Newsroom

Welcome to the ExactTarget Marketing Cloud Newsroom, where you’ll find the latest company and product news from our offices around the world. Explore these pages to read press releases, view recent media coverage, find our global public relations contacts. And please contact us if we can help you in any other way.

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Newsroom

Media Coverage

Date Coverage
Sep. 25, 2014 Salesforce and Omnicom Partner in CRM Alliance

CRM platform, Salesforce.com, and global ad and marketing communications company Omnicom Group, announced the first ever CRM alliance to create an integrated customer journey platform. The partnership will help Omnicom’s agencies create highly personalised communications that connect the dots between marketing, sales, communities and customer service, allowing its clients to create dynamic, end-to-end customer journeys. The platform will leverage data from numerous sources to deliver optimised content to audiences on every channel and every device, and across paid and owned media. By partnering with Salesforce, Omnicom will be able to help its clients drive higher levels of brand engagement and loyalty.

Sep. 25, 2014 Apps are the way customers visualise their experience with companies says Salesforce

Smartphone apps are the gateway to the customer journey according to Derek Laney, Salesforce's director product marketing management for Salesforce ExactTarget marketing cloud.  "Across all industries apps are the means by which customers visualise their journey and experience their relationship with an organisation." Laney made the comments during an interview with Which-50 to coincide with the launch of Salesforce's new Journey Builder for Apps platform.

Sep. 25, 2014 Salesforce.com Delivers Journey Builder for Apps

Journey Builder for Apps is the first solution that empowers any company to deliver personalised customer journeys directly from mobile apps, creating interactive experiences that drive brand engagement and loyalty. With Journey Builder for Apps, any company can now unleash the power of the CRM platform to seamlessly connect the customer journey across sales, service, marketing and communities.

Sep. 25, 2014 Will.i.am Introduces New Wearable by DJing From His Wrist

Music star Will.i.am recently made an appearance at the ExactTarget conference, speaking and performing at the event for email professionals. He even showed off his new wearable DJ device, which was on his wrist. This video shows him goading people along at the event with the music produced from this new technology.

Sep. 24, 2014 Salesforce says in-app ads to join the physical and digital

EXACTTarget, the digital marketing arm of CRM specialist Salesforce.com, is offering marketers the ability to follow customers into stores, into the gym and even into the mobile games they play in order to ping them marketing messages. The company has launched a digital marketing product that allows brands to send marketing messages to people within the apps on their mobile devices, including wearables, and manage them as part of a centralised marketing software suite. Dubbed “Journey Builder for Apps”, the product enables brands to “create windows to push content into the application”, according to Derek Laney, Salesforce Exact Target’s regional head of product marketing.

 

Sep. 24, 2014 Salesforce.com connects smartphone apps to its Journey Builder product

Salesforce.com has introduced Journey Builder for Apps, bringing smartphone apps into customer journey-planning and execution environment. Journey Builder for Apps essentially connects a brands smartphone apps to the business processes and data housed in a company’s Salesforce CRM.