Resources: Events & Webinars

Events & Webinars

In this ever-changing world of digital marketing, keeping up to date with best practices can be challenging. The ExactTarget Marketing Cloud is committed to helping you understand how to continually optimise your marketing programmes, and we offer webinars on a regular basis that will help you learn the latest industry tips, tricks and developments.

Throughout the year, the ExactTarget Marketing Cloud also hosts events to celebrate our clients and partners in regions around the world. You can also find us at industry trade shows and conferences. Review the event listing below and find out where we'll be next. It could be in a neighborhood near you.

 

Webinar

Getting Started with ExactTarget Email and Salesforce

30th April, 2014, 11:00 a.m. PST

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Getting Started with ExactTarget Email and Salesforce

The powerful combination of Salesforce CRM and the ExactTarget Marketing Cloud allows marketers to take control of their marketing efforts across all digital channels. Learn how to leverage the ExactTarget Marketing Cloud and your Salesforce CRM data to deliver relevant, dynamic, personalised conversations to grow customer lifetime value. Join us and hear how our customers are successfully utilising the integration to drive real business results.

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Bridging the Digital Divide: The Role of the CMO in the Digital Era

Based on a survey of 228 global marketing leaders, this CMO-centric study uncovers five areas where CMOs are expected to accomplish more than ever. Join Kyle Lacy, ExactTarget Marketing Cloud, and Frances Yu, Deloitte, as they dive deeper into the report and explain how CMOs are balancing serving vs. selling, moving from data aggregation to action and insight, navigating real-time automation and beyond.