Events & Webinare

Events & Webinare

In der schnelllebigen Welt des digitalen Marketings kann es eine Herausforderung sein immer auf dem neuesten Stand der Dinge zu bleiben. Wir bei der ExactTarget Marketing Cloud möchten Sie tatkräftig unterstützen Ihre Marketing Programme zu optimieren und bieten Ihnen regelmässige Webinare mit den neuesten Industrie News, Tipps und Tricks an.

Während des ganzen Jahres bietet ExactTarget Marketing Cloud Veranstaltungen für Kunden und Partner in allen Regionen der Welt an, und natürlich finden Sie uns auch auf den führenden Messen und Konferenzen. Schauen Sie doch einfach mal vorbei.

 

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Best Practices for Obtaining Better Customer Experience through Guided Selling

When customers are engaged by knowledgeable salespeople or customer service representatives, they are more likely to find products or services that best meet their needs and desires. Predictive Intelligence capabilities from ExactTarget Marketing Cloud can take these in-person interactions with your customer and create the same experience in the digital world.

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Introducing the Next Version of the ExactTarget Salesforce Integration

The integration of Salesforce CRM and the ExactTarget Marketing Cloud allows marketers to leverage their Salesforce CRM data to deliver relevant, personalized conversations to grow customer lifetime value. Join us and hear about the latest version of the integration and upcoming plans. Plus, hear from PHH Mortgage and how their email marketing efforts are growing with this new solution.

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Using Consumer and Competitive Data to Create Engaging Emails and an Unfair Advantage

How can you make sure your email campaign will stand out in your subscribers’ inboxes? Recent studies have found that increasing subscriber engagement is a top priority. This webinar will address show you how you can use Return Path’s Inbox Insight to stand out in the inbox. You will learn how to use consumer and competitive data to see what drives the best engagement and apply these tactics to your own program via real life success stories and examples.

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Using Embedded Video in Email to Create a Dynamic Inbox

Marketers have long sought to have video playback directly in the inbox to enhance the email experience, increase video views, and differentiate their message. In the past, adding video to email has been a difficult proposition at best–but now that's all changed. So, whether you're simply curious to learn about video in email or want to know whether now is the right time to adopt, this webinar covers everything you need.

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Getting Started with ExactTarget Email and Salesforce

The powerful combination of Salesforce CRM and the ExactTarget Marketing Cloud allows marketers to take control of their marketing efforts across all digital channels. Learn how to leverage the ExactTarget Marketing Cloud and your Salesforce CRM data to deliver relevant, dynamic, personalized conversations to grow customer lifetime value. Join us and hear how our customers are successfully utilizing the integration to drive real business results.

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Bridging the Digital Divide: The Role of the CMO in the Digital Era

Based on a survey of 228 global marketing leaders, this CMO-centric study uncovers five areas where CMOs are expected to accomplish more than ever. Join Kyle Lacy, ExactTarget Marketing Cloud, and Frances Yu, Deloitte, as they dive deeper into the report and explain how CMO’s are balancing serving vs. selling, moving from data aggregation to action and insight, navigating real-time automation, and beyond.

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Advanced Responsive Design for the Tech-Savvy: Design tips, code, and data for better email design

Join our product and design experts as they dive headfirst into strategy, design, and coding for mobile email. Explore design tactics for small screens and the touch experience, and get a lesson in the basics of coding responsive emails.

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2014 Mobile Behavior Report: Combining mobile tracking and consumer data to build a powerful mobile strategy

We tracked 470 voluntary consumers for a month to see how they used their smartphones and tablets to access the mobile web and mobile apps. Hear what we learned and begin crafting better experiences for all your mobile users.

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Email Design Basics & Introduction to Mobile Optimized Templates

Join our product and design experts to learn the top 5 things you need to remember about designing for mobile devices. Also, hear an overview of our new mobile optimized templates developed to help guide you through your mobile design journey.

Webinar

Dreaming Big with Social

February 25, 2014, 3:00 p.m. EST

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Dreaming Big with Social

Marketers have an unprecedented opportunity to lead. As technology forces us to respond to customer needs in real-time, a majority of companies feel unprepared for the changing landscape in the digital era.
 
Please join us on as Cory Hartlen, Product Marketing Manager, ExactTarget Marketing Cloud and Anne McGraw, Senior Manager of Customer Experience, Nissan, come together to welcome you to the “Internet of Customers.” They will discuss different methods using social media to connect with your customers in a whole new way.